Scary and Stupid Marketing of Spot GPS, and Baji's NO chicken need apply!

I was shopping at Costco on Saturday, and while walking down the international food aisle, I spied a box that read, "Butter Chicken" & "Chicken Tikka Masala." The box contained a number of inner packets (MREs, meals ready to eat, just heat up). These are two of my favorite Indian dishes. I have been eating a number of these type of meals for lunch at work: I just add rice and in two minutes I'm all set.


I'm sure these MRE's are not all that healthy, but neither is the crap at the work cafeteria, and the crap in the work cafeteria is much more expensive. You can refer to my earlier post about the filthy grill at work.

I was about to purchase this "Baji's" brand exotic meal packet when I read closer, but not that much closer since the writing is fairly big. In a yellow starburst it says, "JUST ADD CHICKEN."

What the f? Chicken might be the biggest part of the meal. That's like, "Comes with Batteries, IPOD sold separately." Geez. Nice marketing. Around the Baji name crest it says, "Inspired by a Mother's Passion for Healthy Delicious Food." I'm sure the kids were thrilled when the table was set and they had to run out and kill a few chickens, and surely some were choked in the making of that product.

The above is amusing and mildly insulting. But, what I encountered next, borders on the bizarre. Not that I am a master at marketing (though I AM a Master Shopper), but who the hell came up with this promotional picture for a GPS (you will never be stranded anywhere) product?


This guy does not look like he is comfortable knowing that his Satellite GPS Messenger has him covered. He looks like he is completely lost and the only thing covered might be his drawers, soiled in fear of dying alone in the woods.

I do however like the blurb next to Mr. "HOLYSHIT I'M LOST SO F'N BAD." It says:

"Essential for any family."

What is essential? Having a picture of this guy in your wallet, so you never end up like him? Scared and alone and covered in your own excrement, and, on top of that, moronically out of style with a hankyhead? Who thought this one up? The owner of the company? I hope so, because you pray that good money was not spent on this POC.

It amazes and amuses me that in this day and age, with all the free brainstorming available on the internet, that things like this still happen.

Okay enough product complaining for today.

With much love,
G SPOT OUT!